The Challenge

Following the creation of the new brand elements for Venue Catering Partner (VCP), the next step was to ensure their refreshed identity came to life where it mattered most: online. The existing website lacked the clarity, visual impact, and technical foundation needed to support VCP’s ambitions. Our challenge was to deliver a complete overhaul that would showcase the new brand, support SEO performance, and drive meaningful engagement with both existing and potential clients.

From Foundations to Framework

We approached the site rebuild as a comprehensive strategic and creative project.

Our team:

• Reorganised the site architecture through detailed site mapping to improve user flow and clarity.
• Defined the content strategy through a logically displayed content structure.
• Wrote all content to reflect the new tone of voice and messaging strategy.
• Selected a new visual library of images that better expressed the brand’s expertise and sector leadership.
• Ran a full SEO audit and implemented improvements, ensuring search visibility was preserved and enhanced.
• Developed wireframes in Figma, allowing VCP to preview the user journey, content hierarchy, and responsive design.
• Managed the transition from the old site, preserving key redirects and maintaining rankings throughout launch.

Digital as a Brand Showcase

Crucially, the new website was also the first major outing of VCP’s updated brand. It needed to do more than function well and had to show off the rebrand in action with aesthetics to the forefront. Typography, colour palette, photography and voice all came together to express the fresh, confident, yet established character of the business.

Outcome and Impact

The new website positions VCP as a highly experienced and client-focused partner in the UK venue catering space. It is a digital tool for both storytelling and conversion—capable of supporting tenders, drawing in inbound interest, and housing future content marketing efforts to powerfully tell their business story. Most importantly, it demonstrates how a well-executed rebrand gains power when seamlessly carried through to digital.

Take a look at their site here: www.venuecateringpartnerltd.co.uk

Our Perspective

We see a brand’s website not just as a marketing tool, but as an embodiment of its identity. With VCP, we had the rare opportunity to shape the brand from positioning through to pixels, ensuring alignment, clarity, and momentum every step of the way. For any business launching or relaunching its brand, the website is your proof point. This one proves the case, boldly and beautifully.